“The principles of the circular economy will become future models. Their implementation in industrial cycles, including educational ones, will have an immediate effect on every individual in society. What we see at work, we will also carry into our private lives,” said Constantin Apostol, CEO of As Metal, during the launch conference of the Metal for the Future campaign.
The zero-emissions target applies to every industrial process and can be achieved through collaborative economy. What does collaborative economy mean? Companies that do different things, with expertise in different fields, and that through this collaboration can solve the problems that arise in the area of industrial emissions, not only emissions into air, water and soil, but across the entire spectrum of industrial residues, explained Constantin Apostol during his intervention at the conference “Involved Creator – Practical Experiences and the Future of the Circular Economy”.
One example in this regard is As Metal, which has achieved results in the field of combustion technologies, being active in aluminium recycling, because we obtain alloys from secondary aluminium in what is commonly called a foundry. Together with Linde, a partner in this campaign as well, As Metal has developed pioneering solutions with more than notable results.
These partnerships make it possible to achieve the zero-emissions objective with regard to waste generation.
Citizens’ consumption habits are very important, which is why As Metal launched the initiative to educate the wider public and find solutions. Solutions require collaboration, and collaboration requires knowledge, education and communication.
The effort undertaken and initiated by industry needs to be known by the wider public, which is why it is necessary to develop educational programmes such as the Metal for the Future campaign in order to harmonise certain situations and relationships at social level. Education in this field is fundamental, and As Metal, as initiator and partner of the campaign, has thus begun its efforts to raise awareness and educate consumers, while also seeking new partnerships in industry. Increasing awareness of the objectives of the circular economy and of the contribution of the private industrial sector can only benefit the environment, the wider public and an industry concerned with adapting to EU standards.
As Metal is an important player in the industry that has understood the need to adapt both in business and in communication with the consumer. The joint effort made together with its partners adds value to As Metal’s communication, just as the company’s industrial activity already does.