Metal for the Future is a campaign initiated by As Metal with the aim of raising awareness among companies about the importance of recycling and integrating their activity into the circular economy system.
Metal for the Future is also an educational campaign, intended to encourage the adoption of a new way of thinking oriented towards recycling, thus reducing the consumption of natural resources. It is addressed especially to companies, but its educational component is aimed at the wider public, given that the circular economy is still a little-known concept in Romania.
“By the nature of our recycling activity, we are part of the circular economy concept. We are the initiators of this campaign and one of its main partners. The company’s involvement in recent years in innovation and research led to the initiative of launching the Metal for the Future campaign, as a call to action, an invitation to the most important players in industry to create partnerships in order to implement the circular economy model for sustainable industrial development.” – Constantin Apostol, CEO As Metal
The Metal for the Future campaign offers all industrial companies the opportunity to present their own sustainability model by describing their investments in the field of sustainability. In addition, it offers business development opportunities through the implementation of projects together with partners.
There are still a number of issues in Romania regarding the application of legislation and alignment with European Union directives. Metal for the Future offers the possibility of coherent and practical dialogue with the competent authorities through the participation of partner companies in national-level events organised במסגרת the campaign together with personalities from the political and administrative spheres.
A general change of approach in industry is needed, and we hope that other partners will join our initiative in the future, so that we can have the strength needed to evolve together in directions of sustainable development.
The official launch of the Metal for the Future campaign is marked by the digital conference “Involved Creator – Practical Experiences and the Future of the Circular Economy”, organised on edupedu.ro, attended, together with the campaign partners, by the Minister of Environment, Waters and Forests, representatives of the Ministry of Economy, of the European Parliament and others.